Before the PBR became a global powerhouse… it was just a crazy idea, a few pissed-off bull riders, and a massive risk that could’ve ended careers overnight.
You’ll hear:
🐂 Why the PBR was created in the first place
💰 How the founders turned chaos into a money-making machine
🔥 The fights, the risk, and the rebellion behind the scenes
🎰 How Las Vegas, TV deals, and big sponsors changed everything
🧠 The business lessons most people miss
If you care about rodeo, business, or betting on yourself… you don’t want to miss this one.
🧢 Shop the Let’s Freakin’ Rodeo Collection
→ https://letsfreakinrodeo.com
🎙 Listen to the Podcast
→ Available on Apple, Spotify, and @officialcowboychannel
📲 Follow Us on Social Media
Instagram: @letsfreakinrodeo
TikTok: @lfrpod
Facebook: Let’s Freakin Rodeo
📩 For business inquiries: [email protected]
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